Forgive me for being the contrarian here but..

PRO:
1. It is nice to see a ridesharing company just for Austin.

CON:
2. Non-profits can pay their executive staff a ton of money as seen by the Red Cross and Goodwill. “Non-profit” doesn’t always mean “for the good.”

2. My first reaction to this is it is like naming the company “Just Brakes.” Now that company is called “Just Brakes and a Whole Lot More.” [see: branding failure]

“ABC Pest Services” became “ABC Pest and Lawn”, and now is “ABC Home Services.” [see “Just Brakes”]

3. If this is successful will it only remain in Austin so visitors to our city must download an Austin-only app? What about surrounding areas? Will we have to have RideCedarPark, RideRollingwood, RideBuda, RideGeorgetown, RideRoundRock so they can have their own identity and self-worth?

4. I read on their site that the only charitable aspect here is when you want to pay more for a ride — so the extra money a rider pays can be donated. The “round up” feature has been tried before. I don’t see where corporate profits are going to be pushed to charities.

The logo looks a lot like CrossOver.com — another Austin company. Any affiliation or just a taking their core brand aesthetics?

Lastly: I find it a little funny that you ended up quoting yourself in your own article: twice. :-)

I find it a little funny that you ended up quoting yourself in your own article: twice. :-)— Richard Bagdonas